The Dieline is a packaging design website that ran an article on the design of the Bonk Lube packaging.
Bonk Lube is a unique range of certified organic personal lubricants. The idea behind Bonk Lube was to develop a personal lubricant that was organic, sophisticated, gender-neutral and playful. The packaging was designed to convey a simple brand message by focusing on organic material and the key organic ingredients, combined with clean lines, a minimal colour palette, sensual shapes and intertwining the male and female symbols to portray a neutral design.
The Bonk Lube packaging and brand design conveys a fresh approach with a quirky touch, clean shapes, subtle wording, tactically engaging and overall a tasteful approach communicating the unique benefits of this organic personal lubricant.
